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Courtney Chandler
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courtney@revolutionpartners.com
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Nielsen Media Research Acquires AudioAudit

NEW YORK (June 14, 2005) – Nielsen Media Research, an operating unit of VNU, today announced that it has acquired AudioAudit, a leading provider of broadcast verification technology services for the advertising industry. Financial details were not disclosed.

AudioAudit provides a blue-chip client base of advertisers and ad agencies with the advanced capability to perform real-time broadcast performance management and tracking of television commercial schedules via audio encoding. Its flagship product, AdVantage®, offers unique media verification capabilities while enabling clients to increase productivity, operational efficiency, and accuracy.

“This acquisition reflects our strong commitment to support our core ratings businesses while continually providing our clients with a broader range of information services for their evolving business needs,” said Terrie Brennan, SVP, Advertiser Services & New Business Development for Nielsen Media Research. “Audio Audit’s software complements our existing SIGMA verification service, and moving forward, it will allow us to further grow our existing SIGMA assets,” she said.
SIGMA is a verification service from Nielsen that electronically detects airplays of videos distributed to television stations, broadcast networks, and cable networks in all 210 designated markets. SIGMA provides overnight verification of the following: Direct Response Spots; Commercials or Infomercials; VNRs (Video News Releases); PSAs (Public Service Announcements); Promotional announcements; Satellite Media Tours; and Electronic Press Kits.

“The acquisition of AudioAudit by Nielsen Media Research represents the pinnacle of AudioAudit’s progression toward attaining our mission of providing the best television verification technology products and services to the industry,” said AudioAudit CEO Paul Hummel. “Nielsen’s vast experience, leadership, and resources elevate the platform’s continuous monitoring verification to an entirely new level of sophistication and value.”

AudioAudit, founded in 1994, will remain in Paramus, New Jersey. The company will be re-branded as a Nielsen Media Research service and will report to Terrie Brennan.

About Nielsen Media Research
Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in five local markets (10 markets by 2006) and electronic set-metered service in 51 markets.



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